Bicycle Day Sale

a historical moment in psychedelic research
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A historical day in the research of psychedelics

Bicycle Day is April 19, commemorating April 19, 1943, when Dr. Albert Hofmann first took LSD intentionally. 


On 16th of April, 1943 Albert Hofmann - a swiss chemist - incidently dosed himself with LSD by absorbing it through his fingertrip.

An experience he describes in his book 'LSD -  My Problem Child' as
 'not unpleasant intoxicated-like condition, characterized by an extremely stimulated imagination. In a dreamlike state, with eyes closed, I perceived an uninterrupted stream of fantastic pictures, shapes with intense, kaleidoscopic play of colors.'

Intrigued, three days later — on a day that would go down in history as “Bicycle Day” — he did what any responsible scientist would do: Experiment on himself.

'Exercising extreme caution, I began the planned series of experiments with the smallest quantity that could be expected to produce some effects'

On 19 April 1943 at 16:20 he dosed himself intentionally with 250 micrograms of LSD, which he believed to be the safe dosage.

Less than an hour later, he experienced sudden and intense changes in perception. He asked his laboratory assistant to escort him home and, as use of motor vehicles was prohibited because of wartime restrictions, they had to make the journey on a bicycle. 

Knowing what we know now about LSD it's not a surprise that he had a VERY bad trip. 

'Everything in my field of vision wavered and was distorted as if seen in a curved mirror. I also had a sensation of being unable to move from the spot. Nevertheless, my assistant told me that we had traveled very rapidly.'

Arriving home he had to lie down on the sofa. 

'My surroundings had now transformed themselves in more terrifying ways. Everything in the room spun around and the familiar objects and pieces of furniture assumed grotesque, threatening forms. They were in continuous motion, animated, as if driven by an inner restlessness.'

The events of the first LSD trip, now known as “Bicycle Day”, after the bicycle ride home, proved to Hofmann that he had indeed made a significant discovery. 

He believed LSD to be a psychoactive substance with extraordinary potency, capable of causing significant shifts of consciousness in incredibly low doses. Hofmann foresaw the drug as a powerful psychiatric tool; because of its intense and introspective nature, he couldn’t imagine anyone using it recreationally.

Of his momentous discovery, Hofmann later said: 'We need a new concept of reality and a new set of values for things to change in a positive direction. LSD could help to generate such a new concept.'

'I hope thereby to emphasize possible uses of LSD that are compatible with its characteristic action. I believe that if people would learn to use LSD's vision-inducing capability more wisely, under suitable conditions, in medical practice and in conjunction with meditation, then in the future this problem child could become a wonder child.'

 As a tribute to Albert Hofmann's work - with the hope that his work is going to be continued - we are donating 10% of all our bicycle day sale revenue to The Beckley Foundation

The Beckley Foundation is a UK-based think-tank and UN-accredited NGO, dedicated to activating global drug policy reform and initiating scientific research into psychoactive substances. 

In collaboration with Ola Design we have created a Bicycle Day Collection.

Through our products we aim to encourage an open and honest discussion about psychedelics and the use of psychedelics in psychotherapy.
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